Isabeli Fontana is one of the most gorgeous exotic swimsuit models, so no one was took by surprise when she was chosen as face of Beach Sensation, the 2012 swimwear collection of H&M. The problem that appeared after the pictures of Fontana for the clothing brand were made public was related to the color. Not the color, better said colors of the bathing suits, which are absolutely wonderful, but her color. The beautiful supermodel appears to have a very deep tan. Cancer groups were outraged by the campaign and pointed their fingers to H&M, accusing the company of creating false standards for people. According to them, thanks to the ads, regular people will understand that it is normal to stay in the sun for hours and hours in order to achieve a very dark color. As it is known that in Sweden there are more people dying of skin cancer than in car accidents, the campaign had an awful effect on those suffering of the disease. Many NGOs working with people having cancer were appalled to see beautiful Fontana in such ads.
It is not known how did the beauty obtain her deep tan. It is not clear if she spent a lot of time on the beach before the photo shooting or if she went to a solarium, but in the pictures she looks anything but healthy. Although she is very attractive and has a wonderful body, she was caught in the middle of this controversy. The color of her skin may have also been enhanced thanks to Photoshop. This was also taken into consideration by people working in NGOs and in the health industry, but in any case, Fontana does not promote a healthy tan.
The swimsuit model may have also used organic tanning or bronzing lotions, but H&M did not specified anything related to this. So, the brand was caught in a controversy, but the swimsuits were still sold. Moreover, Isabeli Fontana is one of the most popular exotic swimsuit models and she look amazing in the pictures. Being Brazilian, her skin was already very dark before the photo shooting took place, but people are angry because she not only is deep tanned, but the company did not revealed how she managed to have such a tan. And according to those that stand against H&M because of the pictures of Fontana for Beach Sensation, at a certain point, the method does not matter anymore, because the damage is done.